Matcha

Green Velvet - Ceremonial Matcha

Organic, first harvest from Uji, Japan. Young tencha leaves, shade-grown, stone-ground to order. Jade green, naturally sweet, whisks into something almost creamy.

You've probably seen "ceremonial grade" everywhere. Here's the truth: it's not a regulated term in Japan - any brand can put it on any tin. What actually matters is origin, harvest, and process. Ours is first flush Uji tencha, shade-grown for maximum chlorophyll and L-theanine, stone-ground at low temperature to preserve every active compound. That's what the label should say. So that's what we're telling you.

For the 6am ritual before the chaos starts. For the afternoon reset when coffee would tip you over the edge. For precise energy that doesn't demand a recovery period.

EGCG for cellular energy | L-theanine for sustained focus without jitters | Catechins for gut support | Natural thermogenic without the crash.

30g | ~20 serves
$49.00
Organic
Sugar Free
Vegan
We accept
Free shipping — New Zealand
$5 flat rate — Australia
Ingredients

Organic Matcha Green Tea Powder (first harvest, shade-grown, stone-ground, Uji, Japan).

Single ingredient. Nothing added, nothing removed. The way it's been done in Uji for centuries.

The guarantee
Enjoy it everyday. If it's not the best matcha you've tried, email us for a full refund. 60 days, no forms, no fine print.

When to
reach for it.

Shade-grown, stone-ground, first harvest. For the moment when good enough isn't.

Morning ritual
Whisk. Breathe. Begin.
Morning ritual

Two minutes of focus before the day takes over. This is yours.

Pre-focus
Calm the mind. Start the work.
Pre-focus

L-theanine before deep work. The science is settled.

Matcha moment
No compromise. No shortcuts.
Matcha moment

First harvest Uji. Jade green, naturally sweet, almost creamy.

Afternoon reset
Not coffee. Better.
Afternoon reset

Half the caffeine, twice the focus. No 3pm slump.

Best for: the intentional morning.
How to use

Simple enough
to actually do it.

The habit only works if you show up. We designed every product around that constraint — so the barrier to your daily practice is as close to zero as possible.

01
Spoon To Taste

Add 1-2 spoons, according to taste, into a small shallow bowl. Premium quality matcha whisked with a bamboo chasen does not need sifting in our humble experience ;)

02
Whisk

Add 60-80ml of water at 70-80C - not boiling. Whisk in a W or M motion until frothy.

03
Enjoy

Drink straight as a traditional matcha or top with milk of your choice for a matcha latte.

Compounds, in context

60mg caffeine.
25mg L-theanine.
90mg EGCG.

Caffeine
5mg
Green Goddess
30mg
Supermarket bag
40mg
Jade Mountain
60mg
Green Velvet
95mg
Coffee
140mg
Espresso
L-Theanine
0mg
Coffee
8mg
Brewed tea bag
15mg
Elysian
20mg
Jade Mountain
25mg
Green Velvet
100mg
Green Goddess
EGCG
0mg
Coffee
30mg
Tea bag
90mg
Green Velvet

Matcha has more caffeine than most green teas — but less than coffee, and none of the crash. The L-theanine in matcha smooths the curve, giving you focused energy that lasts.

* Figures are estimated from published averages for similar teas. Actual caffeine, L-theanine, and EGCG levels vary with water temperature, steeping time, and leaf quantity — and haven't been independently tested for these specific teas.

The evidence

4,000 years of use.
Decades of research.

Green tea is the most studied plant compound on earth. The evidence isn't anecdotal — it's peer-reviewed, replicated, and settled. We just made it easy to get your dose every day.

Read the full science breakdown →
4,000
Years of documented use
10k+
Peer-reviewed studies on EGCG
30
Days to feel the compound effect
1
Daily habit required
Origin map — Uji, Kyoto Prefecture, Japan
🇯🇵
Source

Uji, Kyoto Prefecture, Japan

Uji has been the heart of Japanese ceremonial tea for over 800 years — the birthplace of matcha culture. Grown in fields shaded weeks before harvest to concentrate L-theanine and deepen the colour, Uji matcha is considered the gold standard by which all others are judged.

The habit is working.

Green Velvet $49.00