This isn't a founder story.
I could give you one — months in hospital, five hemorrhages, coming home with an eight-week-premature baby, and the product that saved me.
That was the impetus. But what I recognised was simpler: I'm thirsty, tired and fat — in one way or another — most days. And I don't need a quick fix.
Nobody does.
I'm not a wellness person.
I'm a skeptic who got tired of being sold to.
A thousand pretty packages, each promising to fix one thing. They want you to ignore the tradeoffs. But the tradeoffs are the whole problem — good for one, quietly undermining three others.
That's what keeps us stuck: thirsty, tired and fat, patched but never well.
So I did the work.
At some point you stop believing the label and start doing the work. So I did. Read the actual research, not the marketing.
Almost nothing is worth relying on. Everything's a trend, a hit, a fix. Nothing holds. We're not short on 'fixes' — we're buried in them.
So what can I rely on to be good for ALL of me, all of the time?
Then it was summer.
Thirsty, fat and tired — and hot. Water is boring. Everything else comes with trade-offs: the sugar, the sweeteners, the caffeine bill, the crash.
I'm not doing trade-offs.
So I made the thing I actually wanted to reach for: green tea, cold, easy, and good for all of me. That was the first Green Goddess.
And the thirsty, fat and tired? It doesn't end. Still there, some days. That's exactly why the answer can't be a quick fix — it has to be habits you never need to stop.
